Latest Insights in Customer Experience

You’ve just delivered a new CX strategy. The journeys are mapped, the personas defined, the vision clear. Now what? For many teams, this is where momentum fades. Strategy is handed off, deliverables get filed away, and day-to-day operations carry on as usual. That’s why at TCXA, we don’t just design CX strategies—we help teams make them stick. In this article, we’ll explore how to build a CX way of working that turns strategy into action across your organization.

Explore the importance of customer retention. Discover effective techniques to foster loyalty. Learn strategies like personalized experiences, loyalty programs, social media engagement, to drive sustainable business growth.

Learn how to develop detailed customer personas to enhance marketing and product strategies. Follow seven key steps to gather data, identify needs, map ideal experiences, and refine personas for targeted business growth.

Discover how emerging technologies like AI, AR/VR, CDPs, and CRMs are transforming customer experience (CX). Learn strategies to enhance automation, personalization, and seamless interactions for improved engagement.

Consumer insights is a business imperative that goes beyond raw data, to reveal the why behind customer behavior. Why a customer churned. Why one segment converts while another stalls. Why a product resonates—or doesn’t. When applied well, these insights become the strategic foundation for your most critical decisions across CX, marketing, and product development.

Understand the difference between omnichannel and optichannel strategies in CX. Learn how to deliver smarter, more effective customer experiences.

Explore the key customer experience trends for 2025, from AI-driven customer service to hyper-personalization and omnichannel harmony. Learn how CX leaders can adapt and drive business success.

Learn how to design a world-class customer experience by optimizing every touchpoint. Explore strategies like journey mapping, customer personas, and real-world examples to build loyalty and drive growth.

Discover the key differences between customer experience (CX) and customer journey. Learn how to leverage both concepts through lifecycle mapping, and customer management strategies, to improve business success.

Explore customer lifecycle journey mapping and learn how it enhances customer experience. Understand the key stages, differences from customer journey mapping, and how businesses can optimize engagement and loyalty.